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Skittles – Trick or Treating House

By November 5, 2018 21 Comments

This Halloween-themed house has been tooling around Toronto, making stops to open a slot in its front door and dispense Skittles from zombie hands whenever someone rings the bell.
The candy brand and DDB developed the eye-catching and mildly creepy holiday activation, building a wooden structure, about the size of a van, with a small electric vehicle hidden inside for propulsion. Two staffers inhabit the house during its travels. One drives, while the other distributes the sweet sweet samples.

Alexis Verschueren

Alexis Verschueren

Creative Partner/Owner Raúl&Rigel, a Live Brand Experience Advertising Agency. What interests me the most is finding new trails in unconventional brand experiences. Creating live interactive brand experiences by thinking, listening, co-experiencing, feeling, talking, energizing, supporting, embracing and connecting with people of different backgrounds. Specialties: Disruptive thinking I Live Brand Experience mkt I Guerrilla mkt I New Technology mkt


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