The global times we live in now are very difficult and we have an extremely high number of people disappearing, which Amnesty International wants to address and raise awareness to. In this case, their target audience is everyone, meaning that some unique form of advertising should be used, one that takes even a mere glance to notice. This requirement often causes the agencies to make campaigns bigger and more expensive than usual, when the solution usually lies in a simpler, unique and easy to understand metaphor that goes straight to the point.
