Street Guerrilla

ASICS | The Next Epic Challenge

ASICS built a 16 foot tall wooden horse, which also happens to be a personal trainer and a cross training gym on wheels, and which taunts people until they take the ASICS Epic challenge. One could try out the pull up bar, do some push ups, climb a rope, use the Olympic rings and tsunami ropes… If you did well, the horse rewarded you with a prize. Main goal was encouraging people to get into training in a big way, so ASICS had to come up with an equally big idea to inspire people.

Alexis Verschueren

Making brand experiences that stick!

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