During ADE, Bacardi started together with production agency Raúl&Rigel a secret wall painting. They sprayed silhouettes on 6 walls of ADE going out places. When the ADE-visitors stood before the silhouettes and made a picture the Bacardi Bat released himself. With the Flash Bat Wall, Bacardi again guarantee their slogan “We are the night”.

Alexis Verschueren

Making brand experiences that stick!