In New york a complete Burger King ‘dressed up’ as their competitor McDonald’s. Not in the normal McDonald’s look, but it was a real Halloween transformation. The Burger King was covered with a white sheet with eyeholes which looked like a real spoke. On the billboard stood the text “BOOOOOO! Just kidding, we still flame grill our burgers HAPPY HALLOWEEN”

Alexis Verschueren

Making brand experiences that stick!