Street Guerrilla

BADT: Piggy Bank for the Homeless

The crisis is taking its toll. Plummeting house prices and rising unemployment mean more and more families are ending up living on the streets of Amsterdam. So BADT, the Amsterdam foundation that supports the homeless, needs more money and awareness for this growing problem. In order to get more homeless people off the streets, JWT Amsterdam put more homeless people on the streets. They sourced mannequins and dressed them in shabby second-hand clothes and installed something that looked like a cut-out money slot on they foreheads to make it look like a piggy bank. JWT then positioned them all over Amsterdam in situations similar to those of the homeless, with hand-written cardboard signs asking for donations to support BADT.

A piggy bank for the homeless from JWT Amsterdam on Vimeo.

Alexis Verschueren

Making brand experiences that stick!

Leave a Reply