ExperientialOnlinePR Stunt

Bluebella – World’s Biggest Online Fashion Show

With many of us living under lockdown and in isolation, Bluebella wanted to find a way to connect their community across the globe, and to create a joyful space celebrating women, lingerie and resilience. So they introduced the world’s Biggest Online Fashion Show.

Bluebella put a call out on their social media asking if anyone wanted to be involved in a top secret project… They were looking for the boldest and the bravest, and they knew their Instagram family wouldn’t disappoint. Over one thousand submissions later Bluebella realised that this was going to be bigger than any one could have imagined!

After several zoom meetings Bluebella’s creative directors reached out to a stunning and diverse mix of women. Bluebella can now reveal that they have created the World’s Biggest Online Fashion Show, in which over two hundred models #StrikeAPose.

Prepare to see struts, spins, with each model filming themselves walking in Bluebella lingerie down the #VirtualRunway. Together they created catwalks out of bedrooms, hallways and kitchens from all over the world. A nice example of in house brandexperience!

Alexis Verschueren

Making brand experiences that stick!