The last ten years the Belgian National football team was not as successful as they are lately: they didn’t participate in the last two World Championships and the last three European Championships. So you might understand that Belgium people don’t have a lot of confidence in their national team.
That’s why the Royal Belgian Footbal Association has decided to rely on an agency (Boondoggle) to re-connect with the fans in the stadium by launching “The Challenges”. The Belgium players challenged their fans to do something crazy for the Red Devils, using the color red as the dominant element of the activity. The fans responded, challenging the players in return.