The Belgian postal service bpost wanted to prove that they are the best choice for the delivery of online purchases. Therefore they built a live webshop, which was temporarily set up in the centre of Brussels. Through live streaming visitors could follow the whole sales process up to the departure of their package. The prices of all products dropped live every second. So you had to be fast to catch an item before someone else did. And once sold, bpost had to be fast to ship it overnight, so the customer would receive it the next day.