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BVG – Frauen Ticket

By Raúl&Rigel April 22, 2020 No Comments

An activation to help the Berlin’s public transport company, Berliner Verkehrsbetriebe, raise awareness for their equal pay principles as an employer. On Equal Pay Day, female riders received 21% off BVG tickets to shine a light on Germany’s gender pay gap. Through facial recognition, the BVG ticket machine at Alexanderplatz attempted to assess whether riders were eligible for a discount.

Raúl&Rigel

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