AmbientOutdoor

Jhatkaa – The billboard that breathes

By April 23, 2020 No Comments

The billboard that breathes is a giant lung installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation was visible in multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India.

Alexis Verschueren

Making brand experiences that stick!