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Carlsberg: If Carlsberg Did Chocolate Bars

By March 30, 2016 No Comments

What to do with half a tonne of chocolate and some ice cold Carlsberg? Carlsberg introduces: “#‎IfCarlsbergDid chocolate bars”. They unwrapped the foil to unveil a fully functioning, three-metre-deep pop-up bar, which was specially commissioned ahead of the Easter bank holiday weekend. The bar includes a a handcrafted chocolate dartboard, carefully constructed chocolate bar stools and a bespoke chocolate television screen, showcasing one of England’s greatest World Cup moments. Chocolate sculptor and food artist Prudence Staite designed the bar which took three months to make, check out our video of the bar in action!

Alexis Verschueren

Making brand experiences that stick!