“You’re gonna need a bigger billboard.”
On World’s Ocean Day 🌊 there is no time for parties. Time for action. Bottled water is a problem. Not just the single-use packaging. Or the fact that it takes 3 litres to ‘create’ 1 litre. Or that 600 billion bottles are thrown away every year.The whole system is a problem. A problem so complex, you can’t even fit it on a big blue billboard, strategically placed outside Amsterdam Central Station as a wake-up call for passers-by.







