Guerrilla StuntsInspiration

Every Coin Matters

This inspiring campaign by Fulfilling Dreams and the Israeli Professional Football Leagues shows that even little donations can make a big difference. Every football match starts with the tossing of a coin. In every match in the Israeli premier football league, this coin will now be donated to  Fulfilling Dreams, a non-profit organization that helps terminally ill children to fulfill their dream.

Alexis Verschueren

Making brand experiences that stick!