Guerrilla Stunts

Fuzz Wax Bar | Street Waxing

The Fuzz Wax Bar team worked with Lowe Roche to show weekend festivalgoers that waxing is worth it. Onlookers were invited to tear a wax-strips doubling as coupons from a male model covered quite literally from head to toe. As more and more people pulled wax-strips from his body, he was left hairless — and completely ‘exposed’ — in the Toronto streets.

Alexis Verschueren

Making brand experiences that stick!

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