Great Nations Eat: China for America

BBH New York has created a trio of provocative ads aimed at raising awareness of hunger in the US. The PSA-style ads feature China, Germany and Slovenia, countries which boast better statistics on food access than the US, urging viewers to help America. They were created to promote Great Nations Eat, an initiative that fights hunger and inequality in the US. Released to coincide with the Fourth of July celebrations last weekend, the ads highlight how families struggle with hunger in America, a land with plentiful food and resources.

Alexis Verschueren

Making brand experiences that stick!

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