Grupo Caridad: Adoption Costumes

By March 24, 2016 No Comments

In Peru, there are about 6 millions stray dogs. However, people prefer to buy a purebred dog instead of adopting a crossbred dog. On Halloween month, people love to dress up their pets.

Wunderman Phantasia, Lima, dressed up the pets of our shelter as purebred dogs, in order to generate consciousness about this problem and demonstrate that all dogs are the same.

Alexis Verschueren

Making brand experiences that stick!