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Guerrilla I Fresh’N’Friends: Fruit Figures

By December 9, 2012 No Comments

All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. Actually, that´s even a big problem. In Germany every fifth child is overweight.
Instead of calling attention to that problem with a traditional ad campaign Fresh’N’ Friends chose to solve the problem. The solution was a new product: fruit figures. To make fruits as appealing as sweets we transformed boring fruits into funny motives that suit children. Just like an ordinary fruit salad they were sealed, put in a tray and sold in Fresh´N´Friends stores. And to involve the kids, a contest was started. Kids designed their own fruit figures. The most popular one was added to the product range.

Alexis Verschueren

Making brand experiences that stick!

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