Guerrilla StuntsInspirationOutdoor

The warmest ad in the world

By April 15, 2017 No Comments

An ad in itself that actually saves you money, is that even possible? Uniqlo, a brand known for selling thermal wear, created the Heat Tech ad that made homes a little bit warmer. Uniqlo claims that they’d created “the warmest ad in the world”. When sticked to a window, the room temperature rises around 2-3 degrees Celsius. Because there is a layer of air inside the ad, heat conduction between the outside and the inside of the window is blocked.

With every purchase of a Heat Tech product, customers received the ad. This way, the heat tech ad was placed on a huge amount of windows and consumer window’s became a new ad-medium.

Alexis Verschueren

Making brand experiences that stick!