Heineken: Live your music am open air Gampel

By September 21, 2016 No Comments

Heineken makes it possible to enjoy unique musical experiences for all people in the world and so also in Switzerland. At the well-known “Gampel Festival”, visitors were invited to perform the hit ” up to the sky” by the Swiss band 77 Bombay Street, but without having to appear in front of a huge audience. In Switzerland there are not so many artist who make it to the big stage and therefore Heineken wanted to encourage the Swiss to spontaneously leave their comfort zone to enjoy an unique musical experience. To experience the musical experiences they all got a virtual reality glasses and headsets, but that was not everything… A goosebumps moment, check it in the video below!

Alexis Verschueren

Making brand experiences that stick!