Heineken: The Final Hashtag

Heineken and Publicis Italy placed hundreds of billboards in Milan with a very long hashtag that lets you win the tickets for the UCL Final. This year, the UEFA Champions League Final will be held in Milan. So, during the second half of May, Heineken uses the most discussed topic on social networks to talk about something people may not know: its own product qualities. Heineken does so by creating The Final Hashtag: a contest that lets people win the tickets for the Final match.



Alexis Verschueren

Making brand experiences that stick!