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Ambient

Replacing irrelevant street names with local heroes in Italy

In the picturesque and historical city of Fuecchio, Italy, the everything speaks of local life. Except for the names of the streets. Streets are called…
Alexis VerschuerenJune 6, 2017
AmbientOutdoor

The Hello Bench in Milan that brought people closer together, literally

Nescafé is a brand that wants to connect people and to bring people closer together. How they did this? By taking it literally: they created…
Alexis VerschuerenApril 20, 2017
Ambient

E.ON: Frozen Palazzo

M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company’s presence in the country. As part of the…
Alexis VerschuerenJanuary 4, 2017
InspirationOnline

Heineken: The Final Hashtag

Heineken and Publicis Italy placed hundreds of billboards in Milan with a very long hashtag that lets you win the tickets for the UCL Final.…
Alexis VerschuerenMay 31, 2016
OnlineSocial Experiment

JWT: Censorship For Cancer

For the first time Instagram’s censorship became a new media to spread a breast cancer prevention message. JWT Milan created an Instagram campaign: Censorship For…
Alexis VerschuerenMay 19, 2016
Inspiration

Leroy Merlin: Tutorial for Good

Instead of filming their tutorials in a studio, Leroy Merlin and Publicis Italy have created a new format to achieve zero waste. They shot their…
Alexis VerschuerenMay 4, 2016
Ambient

Nescafé: The Next Door Hello

Sometimes being neighbors isn't enough to have a relationship with those living next door. This is the case in urban apartment buildings, where people barely…
Alexis VerschuerenApril 13, 2016
Street Guerrilla

Paramount Pictures: Zoolander Catwalk

Catwalk recreated in the subway of Milan for the launch of the newest Zoolander movie.
Alexis VerschuerenMarch 15, 2016
AmbientInspiration

Foo Fighters Rockin1000: Learn to Fly

A thousand musicians appear to have learned how to play the Foo Fighters’ song “Learn to Fly” together in an effort to inspire Dave Grohl…
Alexis VerschuerenAugust 4, 2015
Street Guerrilla

Don Giulio: Invisible Cop Ad

In Russia the parliament decided to forbid advertisements for European food. But Don Giulio, an Italian shop owner of the very best Italian food and…
Alexis VerschuerenMay 21, 2015
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