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Homeless Bed Collection

Homelessness in Japan is a big issue. To raise awareness of this problem, Oglivy & Mather created the Homeless Bed Collection for the Japanese furniture megastore Megamax in collaboration with Moyai, the Japanese association for the homeless. They asked Japanese artists to recreate the streets of Tokyo in their bed designs. These designs, including asphalt, dirt and trash, recreate the bad conditions where the Japanese homeless sleep in every night.

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Alexis Verschueren

Making brand experiences that stick!