When do you care about laundry? Only when you get a stain on something you really care about, right? Like your favorite sweater, which was a bit too expensive. Consumers usually don’t care about which brand to use, so how do you prove them that Ariel Actilift washes the best, without boring them to dead? Right, by doing a guerrilla campaign!
Scandinavian advertising agency Saatchi & Saatchi turned the most boring part of a classic detergent TVC – the product demo – into a live online and offline gaming experience where people could win the clothes they stained.
