Car manufacturers have been racing to produce cars of the future in recent years, by conducting research and development to implement the latest technology. However, Korean manufacturer Hyundai chose a different approach to creating cars of the future. Namely, by connecting with the drivers of the future, in other words the children. They collected 7300 designs of children and choose 15 drawings to bring those into life. The campaign definitely developed an affinity between Hyundai and its future customers through this innovative event.
