Street Guerrilla

ING Direct | Coffee Cup Car

By August 28, 2013 No Comments

Are you one of those that need to buy a cup of coffee a day? Well, then apparently, you spend way too much on coffee! All those cups of Starbucks you’ve bought could have even gotten you something more-like… A car! To physically show that a little saving everyday does add up, Canadian bank ING Direct teamed up with creative agency John St. to make a car out of thousands of coffee cups.

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Alexis Verschueren

Making brand experiences that stick!

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