KLM is THE company in the Netherlands that knows how to make feel good movies! In the past years we’ve already seen them give away presents to random travelers (using social media), business class tickets with a special Santa performance, and a film experience of a life-time. Now, together with DDB & Tribal, they ‘created’ the Lost & Found beagle. Not to sniff your drugs, but to give back the phone you forget in the front-seat pocket on the plane. And, as with the other sympathetic KLM gestures, the direct reach of it is minimal – if truly happening at all – but the viral effect of the film is fantastic.
