AmbientInspiration

LG: Sierra Blair-Coyle

South Korean electronics manufacturer LG has partnered with medal-winning professional rock climber, Sierra Blair-Coyle, to demonstrate the powerful suction of its latest vacuum, the Code Zero K94SGN. In the vertigo-inducing video above, Blair-Coyle scales the 460-foot-high building with ease, stopping only once to change vacuums, and completing the challenge within 30 minutes. With extreme videos like this created to promote a seemingly “normal” household appliance, we will surely anticipate its competitors follow up!

Alexis Verschueren

Making brand experiences that stick!