Guerrilla Stunts

LizaAlert: To delay is to kill

By April 22, 2015 No Comments

In four years LizaAlert charity found tens of missing children. The reasons why they go missing vary – they run away, get lost or get in an accident or fall victims to a felony. Whatever the reason the key role in saving a child is of time passed from the moment the child went missing till the start of the search. Twiga decided to demonstrate what happens when we are not able to act immediately. An hourglass shaped installation with a little girl inside appeared in the centre of Moscow saying “To delay means to kill”.

Alexis Verschueren

Making brand experiences that stick!

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