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Lysol Air Sanitizer – Air-aoke

By October 10, 2023 No Comments

Lysol has recently introduced a new product called the Lysol Air Sanitizer, designed to eliminate 99.9% of bacteria and viruses present in the air. In order to put the product to the test and demonstrate its effectiveness to the public, Lysol created an “Air-aoke” booth at Atlanta’s Music Midtown festival. Festival attendees were given the opportunity to select a song via a QR code and then enter the Air-aoke booth. Inside the booth, any bacteria and viruses produced during one minute of singing would become visible through LED lighting. Following their performance, participants were provided with Lysol Air Sanitizer to eliminate any bacteria present, allowing them to witness the product’s effectiveness firsthand.

Alexis Verschueren

Making brand experiences that stick!