Marc Jacobs To Open A Pop-Up Store That Accepts Hashtags As Payment

By January 30, 2014 No Comments

American fashion designer Marc Jacobs will be opening a pop-up store in Soho during the New York Fashion Week next month, but not a single dollar note will be exchanged. Instead of money the ‘Daisy Marc Jacobs Tweet Store’ will only accept ‘social currency’ in the form of the hashtag #MJDaisyChain. Customers can make payment by posting the hashtag on social networks like Facebook, Instagram, or Twitter. If you’re interested in visiting the store, it can be found in Soho at 462 West Broadway from 7th February to 9 February. It opens from 11am to 7pm.


Alexis Verschueren

Making brand experiences that stick!

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