InspirationStreet Guerrilla

Adidas: Shoebox Pop-Up Store

By January 30, 2014 No Comments

To celebrate 50 years of the iconic Stan Smith shoe named after the American tennis player, Adidas set up a pop-up store recently at the Old Truman Brewery in East London that was a scale replica of the famous footwear’s shoebox. Aside from  selling limited edition shoes, the store had 3D Systems Cube printers that let customers customize their lace locks. It also previewed an app called ‘Stan Yourself’ that let users imprint their own portraits and signatures in place of Smith’s face and signature. Worldwide, over 40 million pairs of Stan Smith have been sold, making it the best-selling brand in Adidas’ history, and this interactive experience was definitely a memorable one for fans of the iconic footwear.

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Alexis Verschueren

Making brand experiences that stick!

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