In this creative advertisement created by TBWA Paris for McDonald’s, director Ben Gregor of Knucklehead USA uses the cliché plotlines of summer flicks to promote a new series of summer-themed burgers. Featuring an overconfident “actor” who breezily credits his emotional performance in his Jaws-like film to “a bit of work and a lot of talent”, the camera brings us behind the scenes to see him passionately acting his heart out while using a burger as his main source of inspiration.
