TV Commercial

McDonald’s: American Summer

By August 22, 2016 No Comments

In this creative advertisement created by TBWA Paris for McDonald’s, director Ben Gregor of Knucklehead USA uses the cliché plotlines of summer flicks to promote a new series of summer-themed burgers. Featuring an overconfident “actor” who breezily credits his emotional performance in his Jaws-like film to “a bit of work and a lot of talent”, the camera brings us behind the scenes to see him passionately acting his heart out while using a burger as his main source of inspiration.

Alexis Verschueren

Making brand experiences that stick!