Street Guerrilla

Mizuno: It’s Time To Shine Challenge

By August 19, 2016 No Comments

The ‘It’s Time To Shine Challenge’ connected cell phones, digital street furniture and social media to offer an unprecedented experience to Brazilian runners. In the challenge, runners used their cell phones to turn the distance between two bus stops into a racetrack, and anyone putting in a great performance on the improvised track became King or Queen of the road, with the photo of the fastest runner projected onto digital screens at bus stops, until someone beat their time.

Alexis Verschueren

Making brand experiences that stick!