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Mercedez-Benz – Invisible Car

By October 1, 2020 No Comments

Designed to capture the attention of consumers and bring attention to cars that don’t significantly impact the environment, Mercedes launched 8 years ago an inventive advertising campaign regarding hydrogen-powered cars. Mercedes-Benz has created a commercial to promote a vehicle that uses F-CELL hydrogen technology. Designed to advertise the car’s ability to produce zero emissions and protect the environment, Mercedes-Benz covered the automobile in several mats of LEDs on the driver side of the car and mounted a Canon EOS 5D Mark II digital SLR camera on the opposite side of the vehicle. The Canon 5D Mark II shoots video on the passenger side of the car and the video is displayed in real time on the driver side of the automobile. This concept is somewhat similar to the “invisibility coat” designed by a Japanese scientist during 2003 or the iPad 2 Halloween costume that displays a giant, grotesque hole in the human body.

Alexis Verschueren

Making brand experiences that stick!