AmbientOutdoor

McDonald’s- Bitten Billboards

By September 30, 2020 No Comments

TBWA\Paris has been making fun, innovating McDonald’s campaigns for years, many of them celebrating the iconic nature of the products by minimizing the branding on them and just focusing on the food.

This latest billboard campaign goes a step further, illustrating people’s craving for McDonald’s by showing giant bite marks in the ads—which involved forging special metal frames for them.

Alexis Verschueren

Making brand experiences that stick!