Guerrilla StuntsStreet Guerrilla

Mikado | Resistance Test

By March 20, 2013 No Comments

The red button seems to appear everywhere… Now, it’s placed in a shopping mall somewhere in France, where a giant screen invites people to take a free packet of biscuits. When an actor presses the red button, she “suddenly” falls in an extraordinary event… “Should you always accept a packet of Mikado?”, is the concluding question.

Alexis Verschueren

Making brand experiences that stick!

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