Street Guerrilla

MINI | Anything but Normal Roller Coaster Ride

By August 27, 2013 No Comments

To show how a ride on a MINI is “anything but normal”, the new ad campaign launched by ad agency Anomaly features thrilled people taking a “roller coaster” joyride atop a trail of MINIs. The customized MINIs navigate roundabouts like any other vehicle, but what’s not so normal is that the riders are having the time of their lives, spreading the good vibes to everyone else. The ad is part of the ‘NOT NORMAL’ campaign for the brand’s Canadian division. Would you like to take a roller coaster ride on a MINI?

Alexis Verschueren

Making brand experiences that stick!

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