Guerrilla Stunts

MINI | Puppy Campaign

By March 19, 2013 No Comments

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MINI New Zealand have capitalised on the universal adoration of puppies with their latest campaign, which is supporting animal adoption group SPCA. Following on from the success of their doggie driving school last December, the company are providing cardboard carry boxes designed to look exactly like mini MINIs for every dog adopted from the SPCA. For those interested in the December Driving Dogs campaign (or who just want to see a dog learning to drive), see below:

Alexis Verschueren

Making brand experiences that stick!

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