Street Guerrilla

MK Mountain Resort | Cotton lungs

By August 14, 2013 No Comments


MK Mountain Resort Kopaonik¬†gives this nice example of how to use something bad (pollution) in your advance! In one of the busiest and most polluted city streets they have placed big white lungs made of cotton. Due to the bizar air pollution, the lungs went from white to grey. On the last day of the campaign the message was revealed: “Take a deep breath. MK Mountain Resort Kopaonik”.

Alexis Verschueren

Making brand experiences that stick!

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