Street Guerrilla

nabitablet: Bigger is Better

By January 21, 2015 No Comments

To promote its new giant ‘Nabi’ tablet, California-based tablet maker Fuhu hired magician Adam Trent of stage show ‘The Illusionists’ to demonstrate a bit of magic on the streets of New York City. Trent approached random people outside the Apple glass cube store along Fifth Avenue and struck up conversations with them, before transforming their iPads into supersized Nabi tablets. As the amazed individuals looked on, he appeared to conjure a huge tablet out of thin air by rolling a tube over and stretching their iPads. The magician also camped it up by pretending to pluck strawberries out of a video game that was playing on the tablet, which hilariously comes with a handle because it’s so big.

Alexis Verschueren

Making brand experiences that stick!

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