Naturalis, a Biodiversity Center, found in the United States in 2013 a tyrannosaurus rex. When the pleasant news came out that the T-rex really was allowed to come to the museum, the guerrillamarketingbureau Raul&Rigel were brought in to let the entree of the T-rex not go unnoticed. In cooperation with Xsaga they made complete crime scenes in five different cities. It was a complete ravage of destroyed cars, footprints en grit! The reactions of the people, as you can see in the video below, were beautiful and funny to see!

Alexis Verschueren

Making brand experiences that stick!