Few people realize that prostate cancer is the most common cancer and that early detection can save lives. To stimulate public discussion and the importance of early detection, Prostate Cancer Canada teamed up with FCB Canada and CFL legend Damon Allen during Prostate Cancer Awareness Month to help get a serious message across through a fun campaign. 100 stickers have been placed all around the GTA, so when citizens go to pay for their parking and retrieve their parking pass, they are cleverly invited to think, learn, and talk about prostate cancer. It was a great way for Prostate Cancer Canada to get people to see how easy it is to get tested.
