PR Stunt

Netflix – Don’t Watch Netflix

By March 21, 2019 16 Comments

In Argentina, football is everything. Netflix hacked the World Cup and became part of the conversation (which Netflix weren’t even supposed to be in) with a disruptive, bold and direct (well, kind of) message: Netflix told them, anonymously, “No Mires Netflix” (“Don’t watch Netflix”). Spoiler alert: they did watch Netflix. A lot.

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