Guerrilla Stunts Street Guerrilla

Niet van Ikea

By Raúl&Rigel December 15, 2011 No Comments

De Canadese meubelgigant Urban Barn kwam met een klassieke knipoogcampagne richting de grote concurrent (lees: Ikea).

Urban Barn bracht enkele ‘subtiele’ wijzigingen aan in het straatbeeld. Bestaande straatmeubelstukken werden vervangen door doe-het-zelf pakketten. Op iedere doos was het huidige meubelstuk te zien met daarbij de tekst because, ‘assembled is better.’

(Via Twentytowords.com)

Raúl&Rigel

Guerrillablog shares selected campaigns for inspiration, commentary and discussion. All rights to featured third-party materials remain with their respective owners. We make reasonable efforts to identify and credit the relevant creators and rights holders. Inclusion does not imply any affiliation, endorsement or ownership by Guerrillablog. If you believe any material infringes your rights or carries incomplete or incorrect credits, please contact us through our contact page, identifying the relevant post and your rights in the material. We will review your request promptly and take appropriate action, including correcting credits or removing material where warranted.