Street Guerrilla

Orangina: Shake The Dispenser

By December 30, 2016 No Comments

Although shaking the bottle is part of Orangina’s DNA, consumers have a tendency to forget to shake their favorite beverage, especially when it’s in a can. The fact is, being that they can’t see the contents, they forget to mix the pulp.

Based on these insights, Orangina imagined a fun and viral street marketing operation, that you can now see on video.

At the beginning of December, passers-by were able to discover a surprising Orangina dispenser during 48 hours. With each coin, the can rolled forward then suddenly got stuck. Frustrated, the consumers soon understood that they needed to shake the dispenser to get their favorite beverage. Like a punching ball, the machine, surprisingly mobile, was shaken, and shoved. When the machine considered that the pulp was mixed, the can was freed, to a round of applause and the new brand signature “Shake the world”.

Alexis Verschueren

Making brand experiences that stick!