With a exclusive technology Pepsi Max lauched a very creative campaign and brought people in the New Oxford Street in London the Unbelievable. One side of the bus shelter was an illusion of a see-through display. People thought that they just saw the street through it, but when they waited for a moment and watched, they saw all kind of incredible scenarios unfolding on the street. For a moment the Londoners were in another unbelievable world. In other words, a really fun and well done guerrilla stunt.