Passers-by could play on a custom-built Belizean drum to let a Belizean boy dance! You could watch the Belizean boy on the new 90ft digital board towering over the square. And by making music, you could win a roundtrip airfare for two persons from Toronto to Belize! The campaign was broadcast via Facebook live and the campaign video is published on different social media channels.

Alexis Verschueren

Making brand experiences that stick!