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Preview Magazine: Fashion is power

By August 3, 2015 No Comments

The Philippines’ leading fashion magazine for women goes from self-expression to self-defence in a campaign called Fashion Is Power, teaching women self-defense using whatever they’re wearing. This is a response to an alarming fact reported by the Philippine Women Commission: Every day, 1 out of 5 Filipino women faces assault on the streets. Authored by Publicis JimenezBasic, the campaign holds a very simple premise: If women could turn the very same things they wear into defensive weapons, then that could possibly give them a chance to run away from danger.

Alexis Verschueren

Making brand experiences that stick!

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