InspirationStreet Guerrilla

Procter & Gamble: Smiling Monuments

By December 12, 2013 No Comments

Apparently, Poles don’t smile a lot. Since I have Polish roots, I can definitely agree on this point. At first glance, the people in Poland just don’t seem smily, happy people. A good reason for Procter & Gamble to intervene. On August 9th, five well-known Warsaw statues went undergo seemingly small, but significant metamorphosis – they began to smile. Every smartphone user, walking nearby the statues, was able to change their stony faces, by putting on them smiles.

Alexis Verschueren

Making brand experiences that stick!

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